Style Psychology: What ‘The White Lotus’ Teaches About Resort Fashion

Fashion tells a story, and nowhere is this more true than on vacation. In ‘The White Lotus,’ costume designer Alex Bovaird uses clothing to reveal character traits and social dynamics. This isn’t just about patterns or colors; it’s a study in human behavior, woven through fabric and style choices.

As ‘The White Lotus’ moves to Thailand, Bovaird continues to craft a narrative through wardrobe choices. Each piece of clothing is deliberate, reflecting the character’s emotions and intentions. This approach extends beyond aesthetics, offering insights into how we project ourselves while traveling. It’s a blend of style and psychology that invites reflection.

The Art of Costume Design

Bovaird’s journey into costume design began with a passion for storytelling. After working various fashion jobs, she landed a costume design apprenticeship on a film in New York. Immersed in creative environments, she found joy in crafting characters’ wardrobes that brought their stories to life on screen.

Before ‘The White Lotus,’ Bovaird worked on projects like ‘True Detective: Night Country.’ This experience taught her to adapt to different settings and genres, enhancing her ability to depict believable yet dramatic vacation wardrobes. Real life inspires her, infusing logic into each character’s style choices.

Evolution of Resort Fashion

From Hawaii to Sicily, and now Thailand, Bovaird’s approach to resort fashion evolves. Each location brings its flavor, influencing the wardrobe choices. Hawaiian prints exude laid-back vibes, while Italian influences add formality. In Thailand, the style is relaxed yet infused with local elements.

Signature elements remain constant across seasons, like the concept of dressing to impress. Characters often dress more boldly on vacation than they would in daily life. This creates a unique fashion narrative, bridging the gap between personal style and vacation aspirations.

Sourcing the Perfect Pieces

Sourcing clothing for the show involves global searching. Bovaird pulled items from the UK, US, and Italy, with Bangkok being a key location. Combining luxury brands with local market finds, the wardrobe reflects authenticity. Collaboration with designers like Tombolo brings custom creations to life.

The Thailand season emphasizes thematic costumes. Pieces are selected to reflect the vibrant culture and warm climate. By integrating unique fabrics and accessories, the wardrobe tells a cohesive story of elegance and exploration.

Brands like LunaFlo London and Poupette Saint Barth are recurring choices, capturing the chic vibe of the series. Tombolo’s humorous designs add a playful element, enhancing characters’ personalities. Such collaborations ensure the wardrobe aligns with the show’s distinctive essence.

Defining Vacation Style

Wardrobe choices depict travelers’ aspirations and identities. In ‘The White Lotus,’ characters often project their personalities through clothing, showing vacation is more than a getaway—it’s a chance to redefine oneself.

Bovaird meticulously crafts each character’s look, considering their shopping habits and what they aim to portray. This attention to detail results in memorable fashion moments, like Tanya McQuoid’s epic wardrobe.

The show’s new season continues this narrative, highlighting how fashion becomes a key element in storytelling. Each piece worn by characters adds depth to the storyline, reflecting their journeys and interactions.

New vs. Old Money

In Thailand, ‘The White Lotus’ contrasts new and old money through fashion. Characters’ clothing choices indicate wealth, contributing to the show’s satirical tone. The wardrobe doesn’t focus on quiet luxury but on bold, extravagant styles.

Old money characters sport classic styles, often understated yet elegant. Accessories and details convey their status subtly. Hats are essential, though practical challenges arise during shooting.

This approach amplifies the show’s commentary on wealth and status, using fashion as a visual narrative tool. Even subtle wardrobe elements tell a story, adding layers of meaning to the characters’ lives.

Impact on Real-Life Fashion

The show’s influence extends beyond the screen, with fans emulating its style. Retro camp shirts and tropical prints gain popularity, resonating with viewers seeking bold fashion statements.

‘The White Lotus’ inspires vacation wardrobes, encouraging travelers to embrace color and creativity. The collaboration with H&M transforms the show’s whimsical style into wearable collections, highlighting its cultural impact.

Universal Style Tips

For a truly elevated vacation style, embrace boldness. Try something new and have fun with colors. Avoid the mundane and experiment with local shopping to enrich your wardrobe.

While designing for iconic resort locations, Bovaird shares that clothing is an extension of personality. A well-chosen wardrobe can transform a vacation experience, enhancing both confidence and enjoyment.

Fashion on vacation isn’t just about following trends, it’s about expressing who you want to be. The show’s wardrobe choices offer inspiration, inviting viewers to explore their style boundaries.

Crafting the Show’s Essence

Every detail in ‘The White Lotus’ is intentional, from clothing to accessories. Bovaird’s vision captures the essence of travel and self-discovery through style.

The fusion of fashion and psychology drives the show’s visual storytelling, captivating audiences worldwide. Each wardrobe piece contributes to a rich tapestry of character development.

In the world of ‘The White Lotus,’ fashion isn’t just an aesthetic choice—it’s a language. Each garment speaks volumes about the wearer, weaving an intricate narrative that enhances the show’s allure.

Final Thoughts

In ‘The White Lotus,’ fashion transcends clothing, becoming a lens through which viewers explore character and culture.

As the show inspires audiences to rethink their fashion choices, it leaves a lasting imprint on both the world of television and real-life style narratives.

Through the seamless blend of costume design and storytelling, ‘The White Lotus’ elevates resort wear to an art form, offering viewers a stylish voyage into human psychology.


‘The White Lotus’ showcases how wardrobe choices reveal deeper truths. Fashion isn’t just fabric; it’s self-expression. As we travel, let our styles tell stories, inviting exploration and curiosity.

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