Rediscovering 1970s Rio: A Journey Through Film

Imagine stepping back into the vibrant 1970s of Rio, where every corner echoes with life. This is the atmosphere ‘I’m Still Here’ sought to recreate. Not just a film, but a time capsule, this movie invites you into a world that was once bustling with the energy of the past.

The film, directed by Walter Salles, brings to life the poignant story of Eunice Paiva, the beating heart of her family. Against the backdrop of military rule and revolution in Brazil, the movie captivates with its authentic capture of Rio’s charming streets and locations. Every scene tells a story decades in the making.

Reviving the Paiva Household

The house in the film is not just any house; it’s a character. Found in Rio’s Urca neighborhood, its discovery was a sentimental moment for writer Marcelo Rubens Paiva. He exclaimed, “This is unbelievable. This is my house,” overwhelmed by nostalgia.

Searching for the perfect house took years. The team finally struck gold with this location, capturing the historical essence of a home facing the sea, a memory lost in modern Rio’s evolution. It reflects the charm of the 70s that, today, is rare to find.

The Charm of Rio’s Beaches

The beach scenes took the creators back in time with their authenticity. “I remember some days exactly like those scenes,” reminisced Rodrigo Teixeira, recalling a youthful era of Coca-Cola and volleyball.

Watching the film, you can almost feel the sea breeze and sense the faded glamor of yesteryear Rio. Beaches were a lively hub, a reflection of the fun and freedom of Brazilian culture in those days.

Shooting in Authentic Settings

Filming in 35mm was a deliberate choice to make everything feel richer. Even though this method required more work, it added a layer of texture that digital cameras couldn’t match.

Filming in an active city like Rio came with its own hurdles. Every 15 minutes, a plane would disrupt filming. Despite challenges, the team preserved the genuine feel of the 70s through every frame.

The creators valued authenticity, constructing removable walls in the house to allow natural movement. This unique way of filming showcased the flow of everyday life in their set design.

Breathing Life into a Diner

The diner, inspired by the American lifestyle, brings back memories for the team. It was more than a set; it was a journey down memory lane to Chaika’s snack bar.

Every visit to the diner in the film is rooted in nostalgia, capturing the era’s essence with sundaes and banana splits, echoing the cultural exchange between Brazil and the US.

A Home Under Christ the Redeemer

The film captures a dream narrative set beneath one of the world’s most iconic landmarks. The original plot chosen for the Paiva family house had Christ the Redeemer always in view.

This location was not just aesthetic; it was genuine, invoking the essence of how Rio’s population lived with an ever-present landmark.

The Interplay of Past and Present

Although the film is set in the 70s, its timelessness draws viewers into its rich narrative. It doesn’t feel like a history lesson, but an immersion into an era that still speaks to our time.

Authentic props, from volleyballs to wardrobe choices, were painstakingly researched. This attention to detail made the film more than just a memory; it was a lived experience portrayed accurately.

With historic photos woven seamlessly into the film’s narrative, they became treasured artifacts that anchored the story in reality, blending fiction and history.

Rio’s Eternal Energy

The film captures the lively and ever-present joy of Brazil. Even amid serious themes, the spirit of Rio remained vibrant on screen. During filming, the city’s essence was alive, like its beaches.

Despite adversities, Brazil maintains its unique charm, highlighted by the film’s portrayal of everyday life. Director Walter Salles aimed for the audience to feel and embrace Rio’s undying energy.

Nostalgia Revived

Returning to classic ice cream flavors like rum raisin, fond memories were stirred and new fans were created. The film rekindled forgotten tastes, connecting the past to the present.

This delightful piece of nostalgia reminded audiences of the small joys of life, much like enjoying an ice cream under the sunny skies of Rio.

Cultural Pride and Recognition

Brazil’s cultural tapestry was celebrated in this film, stimulating national pride. It’s a cinematic milestone, being the first Brazilian entry to receive a Best Picture nomination.

Through the lens of art, Brazil reclaimed its self-esteem, shaking off years of hardship. The film’s narrative gave viewers a personal invitation to explore the vibrant life and history of Brazil.

An Invitation to Explore Brazil

This movie isn’t just about seeing; it’s an invitation to experience Brazil. It opens a window into the country’s diverse culture, stretching from its music to its stories.

The vibrant setting of Rio de Janeiro is more than a backdrop; it’s a character in itself. For anyone visiting, this film serves as an exhilarating prelude to their journey.


‘I’m Still Here’ acts as a visual celebration of Brazil’s rich cultural heritage. It’s a heartfelt invitation to explore Rio, its stories, and its people—a testament to resilience and beauty. As Brazil steps into the spotlight, this film ensures its spirit shines brightly.

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